A company can increase its brand awareness by associating a product with a social cause in line with the company’s mission and commercial goals.
Here are some ideas:
Creating a product specifically designed for WeWorld and selling it to support a humanitarian project is the highest level of the relationship between profit and non-profit. It is a unique opportunity for positioning the company and the brand with strong social and cultural values.
Causes Related Marketing
The company is committed to donate a percentage of the revenues of its product in favour of a specific good cause, building around a dedicated communication campaign.
The product can be used to tell a project or a social cause. A postcard, a gadget, a message can be combined with the product, sensitizing the customer to a call to action (e.g. become a donor, sponsor a child, etc.)
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